The AZ Enterprise first took root in 1991 in a tiny 200 square foot storefront on South 8th Street in Brooklyn New York. In January of 1994 the project migrated to a small three story row house with a storefront at 150 Wythe Avenue. Wares and prototypes rotated in and out of the space as various experiments evolved, the storefront serving as both a showroom and a test site. In 1996 and 1997 the A- Z Personal Presentation Room opened to the public for Thursday Evening Personal Presentations at A-Z East. These cocktail parties facilitated socialization amongst a Brooklyn community of artists and neighbors and allowed guests to explore the building and witness new prototypes in use. This period also spurred the creation of the A-Z Personal Profiles Newsletter featuring stories about owners and users of A-Z products and prototypes.